Integral Advert Science launched the appointment of Khurrum Malik as Chief Promoting and advertising Officer (CMO) environment friendly immediately. Malik could be based in New York and report on to Yannis Dosios, Chief Enterprise Officer.
Most simply recently, Malik was Head of World Enterprise Promoting and advertising at Spotify, the place he led enterprise promoting and advertising, ingenious, product promoting and advertising, measurement, and analytics teams inside Spotify’s selling enterprise.
Beforehand, he served as CMO of Compass, an precise property know-how platform, and was Head of Product Promoting and advertising at Meta. Malik holds an MBA, M.S., and B.A. from the School of Virginia.
“Khurrum’s spectacular background and fervour for know-how and promoting and advertising could be instrumental to driving our go-to-market strategies and rising consciousness of our value proposition,” talked about Yannis Dosios, Chief Enterprise Officer IAS. “We’re excited for him to information the promoting and advertising effort for IAS.”
“IAS has set the worldwide benchmark for perception and transparency in digital media prime quality. I look ahead to working along with your whole IAS workforce to ensure world entrepreneurs, publishers, and media platforms understand how best to leverage our know-how and insights to activate brand-safe and ROI-driven campaigns,” talked about Malik.