Apple plans to run ads in the Today tab of the App Store and on individual app pages, according MacRumors, 9to5Macand AppleInsider. The two new ad placements will add to the ads you may already see in the App Store search tab and in search results.
Ads in the Today tab will appear in the larger card format used by other content in that tab, but you’ll see a small blue box with the word “Ad” inside below the ad’s name. application. Ads from individual app pages will appear under the “You might also like” header that suggests apps related to the one you’re looking at. Similar to App Store search, ads on app pages will be highlighted in blue to distinguish them from other recommendations. According 9to5MacAd buyers will not be able to target specific apps for these ads, but the ads will be relevant to the app they are served under.
“Apple Search Ads gives developers of all sizes the opportunity to grow their business,” Apple said in a statement to MacRumors, 9to5Mac, and AppleInsider. “Like our other ad offerings, these new ad placements are built on the same foundation: they will only contain content from the apps’ approved App Store product pages and adhere to the same rigorous privacy standards.” The company plans to start testing the new ads soon. Apple did not immediately respond to a request for comment.
Apple has started showing ads in App Store search results in 2016 and started asking users for permission to enable personalized ads in September. The new ad spots indicate that Apple is exploring new ways to make money from the App Store and that ads could become a bigger mainstay for the company as it continues to develop its service business. Unfortunately for us, however, the new ads mean we’re going to have to sift through more annoying blue boxes.