The first one care product I wanted (like, coveted-for-weeks-after sought), was the Jetlag mask for Summer Fridays. I was far from alone in coveting the cult skin saver. Even if you weren’t (yet!) a skincare fanatic when Summer Fridays first launched, you saw the mask everywhere. Years later, Summer Fridays offers a full range of skincare must-haves. And while some brands capture the internet in a bright but brief flame that eventually burns out, it’s clear that Summer Fridays have power. Co-founder Lauren Ireland is proof of that.
Lauren got her start as a blogger just as the influencer industry was starting to take off. With her best friend Marianna Hewitt, Lauren founded Summer Fridays soon after. The keys to its success? Relying on his skills, his passions and his desire to embrace travel.
Lauren’s morning routine is a perfect example of her propensity to cherish every moment. She practices rituals centered on reflection and the intention to start her day with a purpose. It’s a well-crafted mix of stillness and movement – time to stretch, let your mind wander and move your body before connecting with your children. This balance is at the heart of its business practices and daily routines.
From sharing moments of her life on social media to leading team meetings, Lauren’s days often swing between different priorities. But the way she spends her morning is proof of the power of purpose. By carving out time alone, Lauren creates space for everyday magic.
Lauren’s focus is balanced by her willingness to embrace change, creating a brand that always captures and encapsulates the cultural zeitgeist. These qualities inspire a ambitious morning routine it can tell us a bit more about how to manage priorities even when there are major changes.
Read on to find out how Lauren spends her mindful mornings and get ready to soak up all the wisdom.
Before launching Summer Fridays, you were a television presenter. what inspired your career direction?
The transition happened quite naturally. It felt less like a pivot and more like a natural progression as my opportunities changed.
I started a lifestyle blog (at the very beginning of blogging!) while working as a news anchor. I fell in love with the idea of sharing my own content and ideas, and the industry around becoming an influencer was growing.
What advice would you give to someone looking to develop their social media presence?
It’s easier to grow a community if your message is clear – I think that’s truer now than ever. And here still room for more content creators! Even years ago when I started people said it was “too crowded”. Can you imagine if I was listening?
You co-founded Summer Fridays with your best friend, Marianna Hewitt. What are the tips for working with friends?
Marianna and I worked on the brand for almost two years before launching it. We combined our individual passions and experiences as wellness and beauty influencers to launch the brand. Marianna and I work so well together because we are so aligned on our goals for the brand.
As for advice, there are two main ones: 1) Have a very clear vision of the brand, in the short and long term, and 2) Put the ego aside.
None of us have an ego when it comes to making decisions. Often, founders – especially co-founders – can get in the way of their own success because they allow ego to run their decision-making. But when you are able to put the Mark first, decisions become clearer and easier to make. It’s a remarkable change, and I recommend it to everyone in all aspects of life, not just business.
What has been your biggest lesson in building a business?
There’s so much going on beyond what’s possible to show online. I’m thankful for an amazing team that helps make a lot of magic happen. The greatest lesson of all setbacks is simply that there will be a lot of them!
A good company is not defined by its setbacks, but by how you handle those disappointments.
Our state of mind is “never a crisis, always a solution”. When you approach everything this way, nothing seems too big to handle. Losses can feel bigger than wins, so remember to celebrate every win, even the smallest ones.
What advice would you share with your younger self?
Enjoy the first few days. Yes, they come with stress, pressure and lots of questions, but it is Magic. Do not wish to give up the journey because the journey is the reason you are doing it.
Stay focused on building your vision and don’t be afraid of change. Change, when welcomed, will propel your business in ways you could not have imagined.
Lauren Ireland shares her morning routine
What time is your alarm clock?
I wake up at 6:15 a.m., stretch, drink water, and set my intentions for the day. At 6:30 a.m., I train. I alternate between running, Pilates app workouts and my own toning circuits. Typically, I have about 30-45 minutes for my daily workouts before I have to be there for my kids in the morning.
The work is different every day. I aim to have specific days focused on my various professional obligations. I’m very focused on deadlines – which stems from my days as a journalist – so I usually just work against a deadline. It’s just my nature!
I usually have a work event 2-3 nights a week, and if not, I shower in the evening, do a show, catch up with Jake, and finish the work day.
What routines did you put in place to be successful?
I like a routine, so I’m disciplined in how I take care of my mind and body on a daily basis. When I wake up, I stretch for 5-10 minutes and mentally set intentions about how I want to feel that day and what I want to accomplish. My goal is to get my body moving before the kids wake up.
The morning movement is by far the most important factor in the whole production of my day. I’m more productive, more positive, more patient, and arguably more open when things don’t go as planned.
Describe your morning beauty routine from start to finish.
I now use all of our own Summer Fridays products which is so rewarding!
Lauren Ireland’s makeup routine
What do you eat for breakfast?
I usually have coffee and a smoothie in the morning. For the smoothie, I mix:
- Almond milk
- Almond butter
- vanilla protein powder
What are your morning media rituals?
I’m intentional not to take a lot of media at the start of my day. I’ll check my email before 8 a.m. for anything urgent, but my goal is not to open Instagram until 9 a.m., allowing my brain to stay as clear as possible until I start my day of work. It keeps me in a clearer headspace and ready to face the day. An exception are days when I intentionally share part of my morning routine with my community (i.e. my workouts, smoothie recipe, etc.).
What are your favorite books?
i just read Essentialism: the disciplined pursuit at least. There are some useful tips for trying to figure out what to say yes or no to, which is a constant battle for me. I want to be everywhere, but the reality is that I can’t be!
I need to be very present for both my business and my family, which requires more and more discipline. I have less problem to say Nope now if it takes me away from my priorities. These priorities include things for me, like my workouts, my night routine, and my sleep.
What do you always have on your bedside table for a sweet and successful morning?
Water and Summer Fridays Vanilla Beige Lip Balm.
If you had an extra hour every morning, how would you use it?
Honestly, I would use it more alone, doing nothing but drinking coffee in the morning and writing down my to-do list and intentions for the day.
What do you do every day to live a happier life?
Stretch, move my body, and think about how I want to approach the day by setting intentions.
For example, while I train, I review how I want to feel so I can better manage what the day may bring. “I want to feel patient, I want to find joy in small moments, I want to be proud of my work, I want others to feel accomplished, I want to feel flexible when I receive news that I don’t care about. wasn’t expecting…” the list goes on.
If you could attribute your success to one thing or time, what would it be?
Impossible! Success is always due to a series of decisions. We experience gains and losses every day. This is how we manage both the ups and downs that really shape our journey.
We have the opportunity to make choices every day, and each of those choices ultimately determines our path.
Success looks different for all of us. For me, success is feeling at home in my body, my relationships and my career. I want to feel loved but challenged, comfortable but pushed, and infinitely open to self-development.
I never leave home without youround Summer Fridays jet lag mask.
If there were more hours in the day, I: spend more time alone.
Healthiest morning habit: move my body.
The worst morning habit: I always rush through my preparation routine.
One thing I want to be known for is: what I make people feel.
The one thing I fear the most is: not to be present.
When I feel this fear, I: breathe the moment so i can feel this.
The main traits you need to be successful in life are: kindness, flexibility and an eternal willingness to try.
Bath or shower? Shower! I like Necessary Body Scrub.