Online classifieds and community site, Gumtree South Africa, is about to find new owners.
The company, previously owned by the American multinational e-commerce company eBay and then Adevinta, has been acquired by Impresa Capital, majority shareholder of the Durban-based Ignition group of companies. Ignition was founded in 2002 by brothers Sean and Donovan Bergsma.
“As a company proudly rooted in Africa, this acquisition cements our investment strategy in the technology and media sectors and provides our portfolio of companies with a solid platform for growth. We plan to enable Gumtree customers to discover new ways to buy and sell through partnerships with the Ignition ecosystem of services,” said Sean Bergsma, co-founder and CEO of Ignition Group.
Bergsma said the acquisition of Gumtree is the perfect “next step” to steer the company in new directions. “Gumtree’s accelerated growth on the African continent will lead to the creation of new jobs, and with the technology further developed using local South African talent, this means exciting times ahead for all stakeholders,” he said. he declares.
Claire Cobbledick, managing director of Gumtree SA, said that as a community market, local expertise and knowledge has a strategic advantage. “And so to be acquired by a South African investor is an important and exciting next step for the Gumtree SA business. We look forward to unlocking synergies within the Ignition Group business and network. »
Gumtree SA was launched in 2004 and assists users and customers on a daily basis in buying and selling used goods and holds strong leadership positions in the competitive South African market.
The deal is still subject to final regulatory approvals.