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instagramwhich started simply as a photo sharing app, has grown into a powerful digital app marketing tool, thanks to brands and influencers use it to reach a wider target audience. Today, Instagram has over a billion monthly active users. About 80% of these users follow a brand, and almost 60% of them turn to Instagram to discover new products.
With the right knowledge and the right tools, you can grow your followers and make money on this platform even if you are not a well-known celebrity. Here are five proven ways to make money on Instagram with a decent number of followers. You can combine these income streams to maximize your profits:
1. Sponsored Posts
The brands use influencer marketing to promote their products, because it’s very effective. famous snapshot says people trust word-of-mouth recommendations and content shared by people they know more than brands themselves. As a result, buyers look for referrals from their peers when purchasing an item.
As a result, brands are turning to influencers to promote their products rather than doing it themselves on their profiles. On the other hand, organizations that protect customers, such as the Federal Trade Commission (FTC), require influencers to disclose sponsored posts or content to create the transparency users need.
You can make money on instagram if you have an already established community of engaged followers. Honestly, you don’t need a huge following to start earning as an influencer because brands focus more on the Engagement rate than to follow. Therefore, having face-to-face interactions with your followers can attract more brands — which means more deals — even if your Instagram account has less than 1,000 followers. So, use those loyal followers who cling to every recommendation you post on your account to find great brand partnership opportunities.
2. Affiliate Marketing
Sponsored Posts aren’t the only way to make money on Instagram. Working as an affiliate can help you monetize your account. Indeed, you can publish sponsored posts on behalf of brands and their affiliate.
You earn money through affiliate marketing when your follower buys a product that you have recommended in your content or on your account. They can do this by clicking on the affiliate link or by using a promo code when purchasing the item. The brand tracks the number of sales made through your referral and pays a commission. It can be a percentage of the profit made by the company after these sales.
Affiliate Marketing can be an easier way to make money because you can start with the products you already know or use. To get started, simply research if your favorite brands are part of affiliate marketing networks, fill out an application form, and if approved, start promoting their products on your Instagram account and other channels.
Moreover, you can search for the best affiliate programs in your niche and join them. Some of these programs include Amazon Associates, Shareasale, Impact, Clickbank, Sage Financials, FragranceNet.com, and BH Cosmetics. Simply insert a clickable link in your bio, or create clickable stories, and keep promoting those affiliate links on your posts and profile.
3. Sell your own digital and physical products
Some Instagrammers make money by sell their own digital products. The good news is that this social media The platform focuses on visual things and users visit Instagram for inspiration and new products. Therefore, selling on Instagram is easier as long as your products have strong visual appeal.
Some trending digital products on the platform are graphic design, LUTs, Presets, Fonts, Fonts, etc. Top trending physical products include beauty, apparel, accessories, home decor, outdoor and sporting goods. Alternatively, you can offer services such as fitness coaching, online classes, photography, recipes, etc.
Fitness enthusiast Lucy Davis sells e-books on Instagram. The Instagrammer has earned over $22,000 from her eBook, which she created and marketed on Instagram. So if you’re struggling to build followers to attract sponsored posts, try creating digital products and promoting them on Instagram. You will get more subscribers, keep them engagedand they will probably buy your products.
4. Serve as a brand ambassador
Sponsored posts are common on Instagram. However, some brands prefer to establish themselves for the long term. partnerships with influencers. As a result, they use them to promote their products as their brand ambassadors.
The high level of influencer marketing on Instagram makes it a great place to find Brand Ambassadors. Therefore, you can look for collaboration opportunities with big brands on Instagram to promote their products. These companies will send you free products to review and promote on your account. Lifestyle blogger, Jay Alvarez, posts videos and photos on his various channels. Brands invite him to be their brand ambassador – a great opportunity to earn money.
5. Offer social media marketing services
Brands added social media marketing their marketing strategy because of its strong sales potential. They use these platforms to promote their brand, products and services as they can find their target audience on these networks.
It’s not easy for brands to run ads or post engaging content on Instagram, and the competition is growing every day. However, it is easy to cut with the help of a professional. For example: Instagram expert Jenn Herman offers social media marketing services to major brands. These services include training, consultations and the development of social media strategies. You too can make money on instagram working with brands as a social media expert.