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Asset instagram users and influencers can earn thousands of dollars per post. But some users find it hard to see their number of subscribers grow every day. Indeed, Instagrammers want to sign big sponsored offers that can help them open their bank account, eat the most beautiful food or travel around the world. However, brands measure the influence of your account based on both your number of followers and commitment assess.
Because of this, well-known celebrities with huge followers grab those big deals while others struggle to grow their follower count, reputation, commitment and much more. But many wonder: how much silver can you actually do on Instagram? And what factors affect how much you can potentially earn?
How much money can you earn on Instagram?
The first question that most Instagram users ask is how much money they can earn on this platform. Frankly, there is no straight answer to this question. According to Instant Famous, several variables influence the amount of money you can make per post on Instagram. Some of them include your niche, follower count, monetization method, engagement rates, and quality of posts.
Sponsored Posts are one of the most popular ways to make money on Instagram. The industry ranks influencers based on their number of followers and sets publication prices for sponsored posts based on the number of followers. For example, the nano category has influencers with less than 10,000 followers, the micro category has up to 100,000 followers, the macro category has between 100,000 and one million followers, and the mega category influencers have more than 100,000 followers. a million subscribers. Lower-tier influencers like nano earn $10 per 1,000 followers, micro earn $100, and macro earn $1,000.
On the other hand, influencers have the right to set their own price, and their fees are mostly outside of these guidelines. For example, less famous influencers with up to 10,000 followers might set their rates between $25 and $50 per post, an established influencer with 30 to 80,000 followers might charge $150 or $350 per post, while a celebrity with over 100,000 followers can charge anywhere from $1,000 to $500,000 per post. They use other factors to fix these numbers.
The Engagement rate is a factor that influences how much money one can earn on Instagram. Based on this, lower-tier influencers with high engagement earn more when brands pay based on the number of engagements. Therefore, companies use a different pricing model, which is $250 to $750 for 1,000 engagements.
While your Instagram follower count is large, a lower level influencer with a higher engagement rate may earn more than one with a huge following but little likes and comments on their posts. Subscribers who engage more are more likely to buy in the near future, and that’s what brands are looking for.
How many followers do you need to make money on Instagram?
It depends. Many believe that the number of followers is the only factor brands consider when paying you on Instagram. However, this is not true. They also look at your niche, the quality of your messages, reputation, and subscriber engagement, as these factors influence their product awareness and sales. To prove it, let’s review three big factors that can affect your Instagram earnings, even if you have a significant number of followers:
1. Engagement rate
Engagement rate on Instagram is a percentage obtained by dividing the total number of likes and comments by the number of posts and multiplying that by 100. There are a few online tools you can use to do the math quickly. Instant Famous states that 4-6% is high engagement, 2-3% is medium, and above 10% is viral.
A high engagement rate tells brands that their followers are listening to what you say or accepting your recommendations. This encourages them to invest with you because many of your followers will buy their products. Therefore, whether you have 1,000 or a million followers, you can make money on Instagram, as long as your account has a high engagement rate. The rate shows that your subscribers see and interact with your content. It also means your followers pay attention to what you say, and a few potential buyers are among them.
2. Your niche
social media has become an integral part of people’s daily lives. In fact, seven out of 10 people turn to social media networks when deciding what to buy. Most of them make their purchasing decisions based on the opinions of those they trust. Therefore, you can give your followers reasons to follow and listen to you if you are knowledgeable and passionate about a particular niche. Promoting brands and products in the niche you already love can earn you money even if you don’t have a ton of followers.
This brings us to the question: What are the most profitable niches on Instagram? Beauty, fashion, health, fitness, wellness, travel, Company, finance, lifestyle and luxury are some of the most popular niches on Instagram. Moreover, there are many brands in these niches that help you create lots of content for them and monetize them successfully. Therefore, go for a niche with a lot of followers, so you can easily get sponsored posts. In fact, most brands work with micro-influencers with a more engaged and targeted audience in those specific niches to promote them and their products.
3. Your overall reputation
Some Instagram influencers are famous on Instagram and others social media platforms as well as in their industries. They include well-known athletes, scientists and other subject matter experts. These people have both an excellent reputation online and offline. Brands want to work with such people even if they don’t have a huge following on Instagram.
It’s always great to have a lot of Instagram followers because brands are attracted to users or influencers with a huge follower base. On the other hand, the number of subscribers is not the only factor necessary to start earning on instagram. Your niche, engagement rate, and reputation also greatly affect your ability to earn on this video sharing platform.
Due to these factors, there is no explicit answer to the question of how many Instagram followers you really need to start making money in the future. Even so, you can start making money even with 1,000 subscribers by exploring various sources of income. Social media promoters love famous snapshot encourage active users to leverage their influence on Instagram and seek out opportunities to post sponsored posts, engage in affiliate marketing, sell their own digital and physical products, serve as Mark ambassadors or offer social media marketing services.
The article mentioned a few influencers who are making money on Instagram with or without a large following. This is clear proof that the number of Instagram Followers doesn’t count, but a high engagement rate of 2,000 loyal followers can earn you decent money on this platform.