This week, Beyoncé released their seventh studio album, Renaissance. Soon, if the messages hidden in the various promotional images of the album are correct, the end of days announced in Revelation will arrive.
Or at least that’s what some people think. Social media has been telling us for years that Beyoncé is a member of the Illuminati. Now the internet adds an addendum: These days, Beyoncé isn’t necessarily trying to rule the world, she’s just trying to tell us it’s over.
It all started with the imagery of the horse. The cover of Renaissance is a striking shot of a nearly nude, heeled Beyoncé on a silver horse. This month’s cover British vogue is a striking shot of Beyoncé riding a red. Newsweek explain the rest: “In July 2020, Beyoncé sat atop a white horse in the black is king movie and in August 2022 she posed with a dark horse for Harper’s Bazaar.” It’s a pretty simple equation: Beyoncé. Horses. The Four Horsemen of the Apocalypse – one mounted on a white, red, black and pale horse. Pestilence, war, famine and death. When they appear, it means that our earthly world is over.
At least a TikToker explained that Beyoncé was stretching her hand on: the impending literal actualization of the Bible’s Book of Revelation (a third of the world dying immediately and all that) because “they [vaguely defined “they,” presumably Illuminati-adjacent] I have to tell you what the next step on the agenda is. If you want to dig deeper, you can get lost in a 42-minute YouTube video promising that “Beyoncé OPENS DEMONIC PORTALS in JULY.” (There are only a few days left in the month; she better hurry.)
The writer Titi Shodiya, who is analyzed Beyoncé’s career on the podcast Dissect, says that the Beyoncé Apocalypse era is a natural continuation of the Beyoncé Illuminati era. “She’s so good at what she does, she has so much influence and power, everything she does is so exquisite,” Shodiya says. “Most people don’t understand how a person can be successful every time. In order to compensate for our own insecurities, we need to project ourselves. We say ‘It’s impossible. There must be some kind of magic associated with it, or the Illuminati. But really, it’s because she works very hard, she’s really serious about her job, she takes her time and she surrounds herself with trustworthy people who are also very talented.
Beyoncé is too good. She is not fallible. She’s not really one of us. Sprinkle the horses and well-worn history of theorizing around the superstar, and it’s actually not that big of a “Beyoncé proselytizing at the end of time.” Just to be clear with something so important, I bluntly ask the Beyoncé expert: So is Beyoncé announces that the apocalypse is approaching? “No, I don’t think so,” Shodiya laughs. But “I am open to other interpretations”.