Makro has launched a new standalone shopping app allowing customers to make purchases for general merchandise, alcohol and pantry items.
The new app gives customers access to more than 120,000 products, marking a 30% expansion of Makro’s online product line since January, he said.
Massmart has already embarked on a multi-year e-commerce strategy, expanding its website and app as more people move to buy products online.
The app aims to make it easier to find new products and promotions online with improved search functionality and reduced registration processes.
“The launch of the Makro shopping app represents another important step in Massmart’s e-commerce journey and we look forward to serving even more online customers through this channel,” the group said.
The Makro Shopping app is available for download from Google Play and Apple App Store.