To meet the needs of patients with as much compassion as possible, with the aim of generating better clinical outcomes, studies have shown that patients today seek easily understandable information related to their health, clearly defined treatment options and user-friendly technologies that provide convenient access. personal health data. According to a report on the topic of patient orientation which was published in BMJ Journals, access and affordability of medicines and support is a key driver of patient engagement, and patients have indicated that their healthcare experience Health would be improved if there was a system-wide approach to health care between providers, payers and patients.
Some areas where a focus on patient centricity can have a measurable impact include clinical trials, remote health monitoring, and the electronic collection and storage of individual health data. Drugmakers who focus on reducing the barriers that prevent access to their products can successfully reach the maximum number of patients who will benefit from treatment. Additionally, by providing easily accessible information online, patients can become better informed about their health and better manage their conditions and symptoms.
The importance of patient orientation in clinical trials and drug development
By involving patients at the start of a clinical trial to get their input into its design and implementation, drug developers can optimize the trial process and create a win-win scenario in which trial goals are not compromised, while the patient experience is as positive as possible. By taking a patient-centered approach to the trial process and drug development, trial participants will feel like they are being treated like people, not test subjects.
Among the key factors driving the development of patient-centric medicines are the need to better understand patient populations; involve patients before the start of a trial in order to optimize its design; and to provide trial participants with scheduling flexibility, remote monitoring, and telehealth options. By including these factors during the implementation phase of the trial, clinical outcomes can still be achieved while significantly improving the patient experience.
By focusing on better understanding a patient population, drugmakers can develop better-targeted therapies for specific patient groups. Often patients with the same disease react differently when treated with the same drug. One patient may experience positive clinical results from treatment while another does not. In cases like this, drugmakers will be able to better understand smaller patient populations by adopting a patient-centered treatment approach in combination with the use of biomarkers to assess the treatment response of each individual.
By involving patients or patient advocacy groups during the planning phase of a trial to get feedback on trial design, patients will be more engaged in their own treatment and better adhere to treatment protocols. By considering each trial participant on an individual level, for example through digital companions, the patient experience can be improved, which is particularly important for people with serious diseases such as cancer in order to make their quality of life as positive as possible.
Another challenge for clinical trial patients is the timing of the trial itself, including the number of days per week or month that they must be seen at a study center; how far is the center of their home; and how long the trial will last. By working upfront with patients before the trial begins, participants may have the flexibility to commit to a schedule that works best for them as long as their preferences align with the trial’s goals. This type of pre-trial communication and planning can help humanize the process for participants.
The impact of wearable technology and remote monitoring
Another factor that can positively impact the patient journey is the convenience that wearable technology and connected devices can play in monitoring a patient’s vital health data. Compared to visiting a doctor’s office repeatedly to monitor a patient’s health, Wearable technology provides a continuous and more complete picture of how a patient is responding to treatment. In addition to providing patients with added convenience, wearable technology provides physicians and technicians with the ability to see trends in patient data that occur between doctor’s office visits.
Moreover, if a patient knows that he is constantly being monitored, he is encouraged to become more involved in the treatment process and to adopt a healthy lifestyle. For example, a patient with cardiovascular disease may be instructed to meet daily activity goals to promote better circulation and heart health. In such cases, wearable technology can provide added convenience by remotely measuring data related to steps taken or stairs climbed by the patient within a given time frame.
Electronic access to individual health data
Following the outbreak of the Covid-19 pandemic, people around the world have become more aware of the importance of having electronic access to their personal health information. The ability to quickly open a record on one’s mobile device to show proof of vaccination rather than carrying that information in printed form illustrates the convenience and need for digitally accessible medical information. The difference between having proof of vaccination and not having it could lead to major daily inconveniences, including denial of entry to a public place, workplace or commercial airliner.
Of course, electronic access to personal health data must be accompanied by clear communication channels with your doctor or specialist. In cases where a person reviews, for example, lab results posted on their provider’s patient portal, the patient will often have questions about the results. This is when a patient-centered approach by the physician to immediately consult the patient about lab results promotes patient confidence.
Another aspect of patient centricity, especially as the world’s population continues to age, is that individuals need to be more responsible for their own health and well-being. From using patient portals and other electronically accessible data to using wearable technology to monitor blood pressure, cholesterol levels and other measurable parameters, patients today have a wide range of options available to ensure they play an active role in their own healthcare journey.
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