People Frequently Express Amazement That Twitter Is Free, But For Some People It’s Not — Twitter Blue launched last year in several countries, adding a few extra features for anyone willing to pay $2.99 per month. Today, the service announced to subscribers that it was raising the price (via Matt Navara), and in the United States, it goes up to $4.99 per month. It probably won’t break the pockets of news junkies who choose to pay for a service that always includes ads in their feed, but it might be enough to make people wonder if it’s worth it.
The add-ons in the Twitter Blue package are extremely useful (an untweet window to fix typos, a customizable navigation bar, a list of top posts shared by people you follow, and ad-free access to articles on sites including The edge) to trivial (the ability to choose from different app icons) to questionable (NFT Hex Profile Pictures).
In an email to users, the Twitter Blue team insists that the higher rate “helps us continue to develop some of the features you’ve requested, improve the ones you already love, and continue our mission to support for journalism”.
Notably, he doesn’t mention Elon Musk, even though the company just blamed it for a drop in revenue in the second quarter compared to the previous year. The musk is now try to get out his deal to acquire Twitter for $44 billion, but in happier times he would have pitched the idea of an unnamed subscription service outside of Blue that he thought he could one day attract more than 100 million subscribers.
The higher price is already taking effect for new subscribers, but for early adopters, Twitter says they will remain locked in at the original price until October and can expect to have the option to cancel for at least 30 days. before the entry into force of the new tariff.
To keep paying customers, the Twitter Blue email teases a “smoother reading experience” in the works, among other features set to launch in Twitter Blue Labs. A reason why I might stay until at least October, if not beyond, is also not listed in the email: editable tweets. Twitter seems to have picked up the pace of feature development under Parag Agrawal’s administration, and with the feature already announced and being tested, I can wait to see if it’s included as a Twitter Blue benefit at launch.