With the pandemic keeping us all locked indoors and serving as a key reminder of the dangers to health, more and more people are now looking to engage with wellness-related topics, as they search for new ways to stay fit, stay healthy and make positive lifestyle changes. for themselves and their family.
This trend is evident on Twitter, where wellness-related topics have seen a surge in engagement lately, according to the latest app trend report.
As explained by Twitter:
“Engagement in the wellness conversation is increasing as people seek information and support from like-minded people to improve their physical, mental and emotional well-being. These jumps in engagement show that the conversation about wellness resonates on the timeline, so consider what you can offer people who are working towards healthier habits.”
For more on this, Twitter in partnership with AdWeek to examine key tweet trends in health and wellness, and how the conversation is evolving via tweet.
Some of the key findings:
- Wellbeing conversations saw an 84% increase in impressions year over year
- Twitter users are increasingly seeking information and encouragement on health-related topics
- Men are now also involved in health topics throughout the timeline